Everful is a wholesale marketplace that gives retailers direct access to factory pricing through a simple, streamlined purchasing experience. As the brand evolved, it needed to appeal to a more design-conscious audience with an identity that felt elevated, approachable, and editorial.

As lead designer on the project, I developed and led the creative direction for a comprehensive brand identity, creating a refined visual system rooted in expressive typography, a warm color palette, and playful art direction. The result is a distinctive brand that brings clarity and sophistication to the wholesale experience, positioning Everful as a modern destination for thoughtful sourcing.