Hot Tools set out to reestablish their place as a leader in the hair tools category by elevating their branding for a new generation of beauty consumers.

We partnered with their team to evolve the logo and visual language—refining the brand’s iconic gold aesthetic, strengthening key visual cues, and introducing a cleaner, more premium look suited for today’s landscape. The refreshed identity honors their heritage while offering a modern, elevated expression that resonates with a new audience.