PureWow Design Direction
PureWow is a digital publication dedicated to finding ways to make life more interesting, beautiful, and manageable for women. As Design Director, I oversaw a team of designers, product designers, illustrators, and motion graphic artists, who together crafted all of the content and product offerings.
See below a sampling of projects from my tenure at the company.
scope: design direction | product design | social media | editorial design | illustration
Website Refresh
Examples of redesigned pages, including a subscribe page, top and side navigations, editorial articles, and shoppable modules. Project included updating site-wide fonts, buttons, colors, social share placements - all with a mobile-first mindset.
‘Subscribe Now’ Lander
Sidebar Navigation, including Footer content
Shoppable Module, Guide Article, and List Article Design
Longform Web Design
Custom built and designed editorial and sponsored long-form articles.
The Instagram Portfolio
Instagram branding and content for over 20 accounts, beyond @purewow - covering a wide range of categories. I branded each account - creating a logo, color story, and brand guidelines for the marketing team to follow.
