Taps increases the outbound sales results of B2B companies, using decision science and technology based on historical sales data.

the challenge was to create a branding package that felt fresh, modern, and trustworthy, while also hinting to elements of what exactly the tool can do. we wanted to create a mark that showcases how technology and humans work together. I created go-to-market branding and guidelines, as well as ancillary marketing materials to help explain how the business works.