The Flower Group is a hospitality group with restaurants in NYC, Memphis, and growing - all starting with the flagship restaurant, Forsythia. The group focuses on Italian cuisine, with Southern hospitality, aiming to feed the Italian soul.

We wanted to create a logo and brand suite inspired by the idea of each restaurant as a flower in a bouquet. The wordmark is hand-drawn and imperfect, capturing the care and homemade nature of the food. The emblem showcases a framed floral scene with an insider detail. Is it a vase? Or a ziti? :)