Inspiring Educators provides innovative and diverse opportunities for education’s leaders to lift up their schools and communities. the client needed to update their logo to be more flexible across a variety of print and digital applications. The challenge: to hint at their past, established branding, create something that reflects their mission, and to position them as a forward-thinking non-profit.

The square + circle motif draws from elements of primary school, while the overlapping shapes reference a Venn diagram, and how common ground can be found amongst different people, ideas, and backgrounds.